Privacy Policy

Privacy Policy

Last updated: March 21, 2026

Morea Labs ("we," "us," or "our") operates the Belly Beans website and online store. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or interact with us.

Information We Collect

Information you provide directly:

  • Name, email address, phone number, and mailing address (when you place an order or create an account)
  • Payment information (credit card number, billing address) — processed and stored securely by our payment processor; we do not store full payment card details on our servers
  • Order history and product preferences
  • Communications you send us (emails, support requests, reviews)

Information collected automatically:

  • Device information (browser type, operating system, device type)
  • IP address and approximate geographic location
  • Pages visited, time spent on pages, links clicked, and other browsing behavior on our site
  • Referring website or ad that brought you to our site
  • Cookies and similar tracking technologies (see "Cookies and Tracking" below)

Information from third parties:

  • Advertising platforms (such as Meta/Facebook) may provide us with information about how you interacted with our ads

How We Use Your Information

  • To fulfill orders: Process payments, ship products, and send order confirmations and shipping updates
  • To manage subscriptions: Process recurring subscription charges, ship recurring orders, and communicate subscription-related updates via our subscription platform (Recharge)
  • To communicate with you: Respond to support inquiries, send transactional emails (order confirmations, shipping notifications, subscription reminders)
  • To send marketing emails: With your consent, send promotional emails about new products, offers, and company updates via our email marketing platform (Klaviyo). You can unsubscribe at any time using the link in any marketing email
  • To improve our website: Analyze browsing behavior and site performance to improve user experience
  • To run advertising: Measure the effectiveness of our advertising campaigns and deliver relevant ads to you on other platforms
  • To prevent fraud: Detect and prevent fraudulent transactions and unauthorized account access
  • To comply with legal obligations: Respond to legal requests and fulfill regulatory requirements

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate our website and measure advertising performance:

  • Essential cookies: Required for the website and shopping cart to function properly
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Advertising cookies and pixels: Used to measure ad performance and deliver targeted advertising. This includes the Meta Pixel (Facebook Pixel) and the Meta Conversions API (CAPI), which share data about your browsing activity and purchases with Meta Platforms, Inc. to measure ad effectiveness and deliver personalized ads on Facebook and Instagram
  • Shopify cookies: Our e-commerce platform (Shopify) sets cookies for cart functionality, session management, and fraud prevention

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

How We Share Your Information

We do not sell your personal information. We share your information only with the following categories of service providers who help us operate our business:

  • Payment processing: Shopify Payments / Stripe — processes your payment transactions securely
  • Subscription management: Recharge — manages subscription billing, renewals, and customer portal access. Recharge stores your payment method for recurring charges
  • Email marketing: Klaviyo — stores your email address and purchase history to send marketing and transactional emails
  • Shipping and fulfillment: Shipping carriers (USPS, UPS, FedEx) receive your name and shipping address to deliver your orders
  • Advertising platforms: Meta Platforms (Facebook/Instagram) — receives browsing and purchase data via the Meta Pixel and Conversions API for ad targeting and measurement
  • Analytics: Google Analytics — receives anonymized browsing data to help us understand site usage
  • E-commerce platform: Shopify — hosts our online store and processes order data

We may also disclose your information if required by law, regulation, legal process, or governmental request.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

  • Active customer accounts and subscription data: retained while your account is active and for 3 years after your last purchase or subscription cancellation
  • Order records: retained for 7 years for tax and legal compliance
  • Marketing email data: retained until you unsubscribe, after which we retain only your email address on our suppression list to honor your opt-out

Your Rights — California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to know: You may request that we disclose what personal information we have collected about you, the sources, the purposes, and the third parties with whom we share it
  • Right to delete: You may request that we delete your personal information, subject to certain exceptions (e.g., we may retain data needed for legal compliance or to complete a transaction)
  • Right to opt out of sale: We do not sell your personal information as defined under the CCPA. Data shared with advertising partners (such as Meta) for targeted advertising may constitute a "sale" or "sharing" under the CCPA. You may opt out by emailing us at support@morealabs.com
  • Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights

To submit a request, email us at support@morealabs.com with the subject line "CCPA Request." We will verify your identity and respond within 45 days.

Health Information Disclaimer

Belly Beans is a dietary supplement. While we understand that visiting our website may suggest an interest in digestive health, we do not collect, store, or process any health or medical information about you. Your browsing activity on our site is not treated as protected health information.

Children's Privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at support@morealabs.com and we will delete that information.

Security

We use industry-standard security measures to protect your personal information, including SSL encryption for all data transmitted between your browser and our servers, and PCI-compliant payment processing. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page and may notify you by email if the changes are significant.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

  • Email: support@morealabs.com
  • Website: morealabs.com
  • Company: Morea Labs